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Three Steps to Adding the Power of Video to Your Website

1. Record your video

2. Upload it to YouTube

3. Link or embed your video broadcast

What should be your first video post?

If a visitor stopped by your showroom, you would take the opportunity to show them around. Do the same on your website or blog. When a visitor arrives, welcome them to your site with your instructional video. Essentially, you want them to visit your “virtual Internet showroom”.

Tell them how you are different and the benefits you or your products offer. If your site contains links, tell your visitor what information they will find if they follow those links.

I offer online courses and instructions. I play the piano and offer some musical resources to take your piano to the next level.

Step 1: shoot your video

Set up your camera and stand about two or three feet in front of it and start talking. At first I used a digital camera and put it on a tripod. Then I put the camera on video, sat down and started talking.

Don’t worry about what you are going to say, just start talking and recording. If this is your first time visiting your website, what would you look for and what would you like to know?

Don’t worry about writing down what you’re going to say. Just talk from your head and don’t be afraid to record multiple takes. The delete button is powerful and allows you to take the photo multiple times.

Then look them back and choose the best. The exercise of being in front of the camera and just talking will help you perfect what you are saying. It will also help you overcome your fear of being in front of the camera. By recording multiple takes, it will help you look, sound and feel natural. And this is important! Remember to smile and be yourself.

One of the greatest powers of using video in your marketing is that it gives your customers and prospects the opportunity to meet you face to face. Once you’re happy with the take, post it on YouTube.

Step 2: Upload to YouTube

If you don’t have an account yet, go to www.youtube.com and create a free account. Once you’ve set it up, which will take a few minutes, connect your video camera to your computer and upload your video to YouTube. Most video cameras come with software that may require you to transfer the video to your computer before you can move it to YouTube.

The hardest part of the whole process is often removing the video from your camera. If you are having trouble, you might want to consider investing in a video camera specially designed for putting video on computer or uploading it to the internet.

Step 3: Link or embed your video for broadcast.

Once you have your video on YouTube, you will find two different sets of internet coding to the right of your video. The URL code allows you to link people to your YouTube video and the embed code allows you to place that video directly on your website.

I recommend that you place your videos on your website. Keep your visitors on your site rather than referring them to another site. If you run your own website, just copy and paste this code into your webpage. If you have someone who maintains it for you, send them the code. It can save you hundreds of dollars by getting video on your website. The key is to just do it.

As a music teacher, I like to record students playing their favorite songs and then share the link with family members and friends. I also enjoyed making a video of pirate images and children’s books with background music on one of my blogs.

Once you’ve put a welcome video on your website, there’s a lot more you can do. Most importantly, place your website or blog URL in the description box. This way you will drive more traffic to your site and increase newsletter signups.

Indeed, it is possible to add video to your website.

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Source by Diana Rogers