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Many musicians literally throw their money down the drain.
I’m not talking about that awesome new guitar pedal you just bought … instead I’m talking about Facebook posts.
I know boost Facebook posts are popular and many musicians use them, but it’s actually not the best way for you to promote your music.
And you are wasting your money and not getting all that you pay for.
There are 2 reasons why you want to use a Facebook ad to promote your music.
The first is obviously to get in front of as many people as possible.
But the second reason is to start collecting data and statistics on the performance of your ads. You also want to start creating your own personalized lists inside Facebook of the people who interact with your ads and who could be potential fans.
When using a Boost post, you don’t get these options to build custom lists and see detailed data and analysis.
So you spend money and only get half of what you pay for.
Worse yet, if you don’t set up custom lists in Facebook, you lose the ability to contact people who have interacted with your ad.
Let’s say you are promoting a video clip that you can’t reach to people who have watched 50% or more of your video. And these are people who risk becoming real fans if you take the time to build your relationship with them.
The way to properly run Facebook Ads is to create a professional Facebook account. It’s completely free and takes around 2 minutes to install. Then you can create your advertising campaigns and advertisements in Business Manager and access all personalized data and lists.
And once you’ve created these custom lists, THEN ONLY, you can use a reinforcement post to reach out to those small groups of people. Maybe with a Facebook live or an advertisement to promote a new album or single.
So please! Stop wasting your hard earned money on Facebook posts Go create a professional Facebook account and take over the world! It’s free, easy, and if your goal is to build a large, engaged fan base it will help you a lot.
If you want to grow your fan base, grow your relationship with fans, and sell your music with an online system.
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Source by Ben Fitterman