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The music download industry continues to evolve as more gamers enter the game and alliances are formed in the blink of an eye. We’re all aware of AT & T’s partnership with giant Apple Inc. to promote the iPhone, which of course uses iTunes for its ringing capabilities. As more and more mobile phones integrate multimedia functions, the music and telecommunications industries realize their merger opportunities.

AT&T and Napster, one of the original music download services, are coming together and providing direct download capabilities, according to CNNMoney. In order to avoid mobile-to-PC connections to transfer music files, direct downloads are gaining popularity. More and more cell phone owners are using their cell phones as MP3 players, not to mention the added benefit of using downloads as ringtones.

Similarly, in Australia, Nokia is taking over music downloads by offering free Wi-Fi zones to Nokia Nseries customers. They plan to launch their own music download service this year, and with their free Wi-Fi campaign, more Australia-based Nokia users will be more inclined to try it when it launches.

Telecommunications companies and mobile phone service providers aren’t the only ones changing the music download industry. Amazon’s latest service, AmazonMP3, offers lower prices on individual songs and albums than some of their competitors, such as iTunes.

Their 2 million music collection is distinguished by the fact that its music files are DRM free and compatible with iTunes and Windows Multimedia Player. While competition among music download providers is inevitable, anyone with a cell phone or MP3 player will continue to be exposed to countless options.

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Source by Kelly Liyakasa