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This is a book specially written to show musicians how to promote their groups. I’m not a musician, so you might be wondering why I would be interested in re-reading it. A few years ago, I got involved in advertising the band in a very small way. My son studied piano and guitar. He played in a number of local bands and they cut a few CDs. At one point, he envisioned a career in the music business. Besides being a grateful audience, I helped with the publicity and created a website for them. Although he is now involved in other activities, such as raising a family, music is and always will be a part of his life. And now my two grandsons are about to start piano and guitar lessons. Who knows, maybe I’ll promote it someday, so I read Musical success in nine weeks by Ariel Hyatt with a look to the future. Wow, have I been logged out. There is so much more to promote these days.
Ariel Hyatt has solid credentials. She founded Ariel Publicity & Cyber PR, a music advertising company in 1996, and she runs workshops and boot camps to teach musicians how to be successful. I was very impressed with his step by step guide. She doesn’t miss anything. The book is full of great ideas. So much has changed and so many new avenues for advertising have opened up in the digital age that it is easy to miss what could be an important step to success.
With the first week, the author starts by creating an atmosphere to set realistic goals, then the second week teaches you how to write a good pitch to describe your music. Then, she tells you how to optimize your website and get visitors to join your fan base. The fourth week is dedicated to Cyber PR, using social media sites to connect with fans. In week five you will create your blog and week six a group newsletter. In week seven, you will learn how to develop a healthy fan mailing list. The internet is important, but you still need an offline presence. The eighth week shows you how to connect with people in person. The ninth week helps you create a product line, CDs, T-shirts, etc. the book might seem expensive, but it’s worth it and you also get a free lifetime subscription to the Hyatt Mastermind closed online forum where you get help and can meet other people. the musicians.
Ariel’s book isn’t a lot of hype and self-promotion. She teaches musicians how to promote themselves. Much of the advice applies to other professions, especially artists and photographers. The book is easy to read and fun to follow. I recommend it to anyone who is serious about getting more publicity and is willing to devote nine weeks to it.
Publisher: Ariel Publicity; First edition (June 20, 2008)
ISBN: 978-0981633107
Paperback: 152 Pages
Price: $ 34.99
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Source by Gail Pruszkowski
