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Have you ever tried watching a video ad or an ad without music? If so, you may have thought of a few things: that it was different due to the silence but that you seemed to like it, or that you didn’t care at all, which allows you to easily continue your daily activities without ever giving it away. a second reflection on what the ad even sold. Ninety-five percent of the time this happens because music is almost a surefire way to create emotions and moods in video advertising.
When it comes to ads, music has the power to create better moods in video ads, as well as add a more personal touch to those ads. As a result, it provides better impact to their target audience, thereby effectively promoting the products and services.
While visuals can be appealing to marketers’ target consumers, the use of music in video media advertising tends to create a more lasting impression in the minds of consumers, offering great opportunity for businesses. to create positive brand or corporate images.
Create the mood
Simple video ads can sometimes set the right mood when they are without music. Of course, some scenes can be perfectly shot and produced, but the music enhances that mood and vibe in all video mediums, providing a great complement to those scenes and making a long-term impact in the minds of the audience.
Consider this situation: There is a video of a woman appearing to be standing in the middle of the crowd. With video alone, it doesn’t seem to mean anything. There is also a great chance that people will simply forget about it, thinking it’s just a boring video. On the flip side, applying music in this ad would create a deeper vibe – something that better connects with the target audience. Slow music in this situation would create an atmosphere of sadness, as if the woman was sadly waiting for someone. On the other hand, upbeat music would create a more positive and outgoing vibe, as if the woman would be doing something funny soon.
Suggest the right emotions
The use of music in video ads also indicates how the audience or target market should feel when they see those ads. Without music, people don’t always know how to react to these ads. The music in the video ads ensures that your desired feelings are conveyed to your audience by suggesting certain emotions. It doesn’t overly push the sentiment towards your audience, but it does act as a way to get your audience to think about what they should feel as the music suggests. Music in video media ads therefore helps marketers and advertisers to tell target audience what kind of feelings should be felt in these video ads.
Evoke more intense emotions
The simple emotions found in the scenes of the video commercials can be further enhanced with the use of music. A sad woman scene would be even sadder with the right music and could elicit more intense emotions in its viewers. Music can greatly affect the effectiveness of these video ads because they can make the audience feel concerned about a particular emotion or feeling. By affecting people’s emotions through music, your advertised product, service, or business will be linked to a particular strong emotion, such as joyful, uplifting, energetic, or loving.
Eye-catching tunes tend to leave more lasting impressions
Admit it – once in your life you may have had music stuck in your head because it was played in a video commercial. Months or years later, you still remember that particular product, service, or company every time you hear the music. People tend to tie music, brands, and businesses together, which shows how effective music can be in video ads versus using just text or visuals. Advertising on video media and advertising with music invests in long-term branding or corporate images in the mind of the consumer.
Video ads, which tend to be the most effective, almost always balance the use of audio and video. Music can enhance audio and should compensate for video to effectively relay the messages marketers want to their particular audiences.
Some ads are better without music, but they are very rare and always depend on case to case. Most of the time, the best ads that leave lasting impressions are those with the perfect mixes of audio and video. The next time you watch a video ad, consider turning off the sound. You will see different message and effect compared to viewing with audio and music.
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Source by Ann Rountre
