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Google adwords is a Google online advertising service designed to help advertisers or marketers reach customers, where advertisers want to pay for the ads to display advertisements, products, services and video content with the Google network to Internet users.
Nowadays, many customers search Google for things offered by advertisers just because they are visiting their website or performing actions or conversions.
The Google AdWords system allows a budget and a bit (price) for advertisers they pay for ads with every click of the user. Advertising services are very keyword driven.
Different types of ad formats like text search, display, search network display, YouTube video and mobile app. you have many methods to reach your target customers with AdWords.
Text ads on the Search Network, When the Internet user searches on Google with your relevant products and services that you offer. The list of ads that appear above the natural listing is called Search Network ads. For example, when a user searches for “Gourmet Restaurant”, the corresponding ads will be displayed in the results. It has three parts: headline1, headline2, display url and description text.
Ads on the Display Network, when a user visits certain website or blog, they see advertisements in many different places on the page, and in different measures, as an image is called a display advertisement. With millions of websites available on the internet, advertisers can choose to display their ads in different formats to reach audiences across the world using a wide variety of targeting methods.
Posting on the research network, Your ads may appear when people search for terms on Google search and on partner search sites that match your keywords. They may also appear on relevant pages around the web on the Google Display Network. With an image, a gif image or some animation effects, the ads will be shown.
Video adsWhether you’re targeting travel, food, music, or more, you can choose your target audience based on demographics, interests, topics, and locations. When you have a YouTube channel, create a video and upload it to your account, then use the AdWords campaign to launch your ad to upload a related video or videos. video ad formats include TrueView InStream Ads, Video Discovery TrueView Ads, and Bumper Ads.
App announcements, Universal app promotion campaigns help you promote your app on Search, the Play Store, YouTube, Gmail, and the Google Display Network. TO start the app, enter your ad text and placements Google will design and build custom ads and make a few changes later.
Shopping Ads, Before you start shopping you must have Google Merchant Center accounts. By linking your Google AdWords and Merchant Center accounts, you will be able to showcase your products directly to users through Shopping ads. Shopping ads include detailed product information, such as product image, price, and merchant name, and use data attributes from the product information.
