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Music videos are a crucial part of the music industry. Artists owe their careers to music videos because they get the chance to impress audiences not only with their vocal talent, but also with their looks or movements.

Thirty years ago, the music video was less important than it is today. MTV (Music Television) was the phenomenon that gave music video so much power and importance. MTV began broadcasting in 1981 in the United States and this marked the beginning of music video’s dominance over the music industry. The first video ever to air on MTV was “Video Killed the Radio Star” by The Buggles. As MTV was playing music 24 hours a day, music videos had to be produced. Therefore, the music video began to play an important role in the career of artists. Even Madonna’s career is considered to have been greatly influenced by her videos which showcased the artist’s sexy and attractive look. Some experts say Madonna was inspired by the image actress Greta Garbo used in her silent films. MTV has been very controversial: some saw it as the start of an amazing, new and fresh era in music, others saw it as the end of true musical talent, as artists became more appreciated for their looks. rather than for their vocal abilities.

Nowadays, the music video is as important as the song itself, sometimes even deciding the success of a song or an artist. Collections of music videos are sold on cassettes or DVDs. The biggest fans of music videos apparently watch them muted just to appreciate their artistic merit, as they see it as a new art form. They consider that a video clip should be evaluated on its visual qualities and not on the quality of the song. It seems that the music “gurus”, business executives, have realized the potential of using female sex appeal in music videos, so this feature is overused as it is more popular with audiences. .

The birth of the music video created a new type of director: video directors. MTV even started listing directors with video credits and this profession has become more and more popular. But it seems that most video directors don’t specialize in this particular art form, they just see it as a step on the road to making a movie. Many start making videos or commercials, hoping to gain the recognition needed to build a name and make a movie. It seems even video makers admit that a music video is secondary to the song itself.

In conclusion, although music video fans have attempted to elevate this form of entertainment to an art form, the music video is ultimately just a work of commerce, intended to sell a product: the song.

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Source by Ispas Marin