The Future of the Music Industry: How to Succeed with New Digital Technologies (3rd ed. Hal Leonard 2011) by Steve Gordon is a must see if you are passionate about doing it in the music business. The following is a review of its most useful parts.
Most importantly, Gordon’s book is relevant to the modern musician. It explains in detail how to make money in today’s music industry including syncing your music with indie movies and documentaries, optimizing your website to increase fan traffic, attracting effectively get people to your website from other hubs such as social media, ReverbNation, and your YouTube channel.
Part 1 gives you an in-depth understanding of music law. The knowledge you will get about copyright law, mechanical and publishing royalties, and how the law provides more modern opportunities to make money from your music, such as syncing and the license of YouTube videos and independent films, are particularly useful. Let’s not forget Creative Commons – a chapter on this modern concept useful for the use of copyright.
Part Two gives you a history lesson on how the music industry found itself in its current state of affairs, specifically how the powers that be were caught off guard by Napster and ‘other digital sharing innovations. Equally important, Gordon gives you an overview of what to expect from the law in the near future and how it will impact the way your music is distributed.
You will discover specific cases between industry powers and rebels who intend to change it. Included are the labels against Napster, Gronkster and the fans. Gordon gives ink to a bogus break like the Sony rootkit experiment and the disastrous attempts by labels to enter the world of digital music. Essentially, you will learn how the giants can fall when they are not focused on the future and are rather happy with the status quo.
Now that you are well acquainted with the lingo and history of biz music. it’s time for the third and final section. This is the really juicy part of the book and includes chapters on how to use social media for fan building, how to go “viral” on YouTube, how to use Ustream, create your own website, and how to attract journalists. of the future – bloggers. These pages are designed to reach a large audience of musicians, but it provides real-time examples like the story of Justin Bieber, OK Go and Jill Sobule in the following sections. Plus, the final pages are chock full of advice from his talks with some of the brightest minds in the music world.